Audience · FREE TO USE
Engagement rate calculator
Compare interactions with impressions for a defined reporting period.
Your choices
Numbers shown initially are examples. Replace them with your own figures. Inputs are processed for this response and are not stored by this tool.
How it works
Engagement by impressions = interactions ÷ impressions × 100. Multiple interactions may come from one impression. Platform definitions differ, so label the denominator when comparing reports.
Example and practical tip
120 interactions across 4,000 impressions is 3%.
Is an account required?
No. Use this tool as a guest. Nothing is published or sent to another person.
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