Audience · FREE TO USE
Conversion rate calculator
Calculate the percentage of visits that completed your chosen action.
Your choices
Numbers shown initially are examples. Replace them with your own figures. Inputs are processed for this response and are not stored by this tool.
How it works
Conversion rate = completed actions ÷ visits × 100. Use the same date range and definition for both values. This tool assumes at most one conversion per visit; use unique converting visits if actions can repeat.
Example and practical tip
15 converting visits out of 500 gives 3%.
Is an account required?
No. Use this tool as a guest. Nothing is published or sent to another person.
Can I save this in UNLISPACE?
Copy the result and review it first. Your Space, Stream and business tools use their own signed-in saving and approval steps.
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