Selected identity systems, from the first idea to the things people hold, read and use.
Identity / packaging
Common Ground Bakery
A warm wordmark, flour-dusted paper and packaging that feels at home on the neighbourhood counter.
Art direction / digital
Form No. 04
An identity and digital catalogue that give the maker’s objects room to speak.
Culture / print
After Hours
An adaptable poster and editorial system for a changing programme of evening talks.
A logo is the beginning of a language.
The useful test of an identity is what happens after the presentation. Can it work on a tiny label, a busy window and a screen? We build systems with a clear idea at their centre and enough range for everyday use.
From a first conversation to a living identity
A close partnership, with room to explore and clear points for making decisions.
01
Find the point of difference
We listen, look at the business in context and write a brief around the audience and the change the identity needs to support.
02
Make the idea tangible
A focused design direction takes shape through typography, colour, imagery and real applications.
03
Put the system to work
The final identity arrives with practical files and guidance for the people using it day to day.
A studio in progress
Sketchbooks, tests and the small decisions that connect a brand idea to its final form.
What are you ready to become?
A new business, a new chapter or an identity that has stopped feeling like you.
Start a commission
Tell us about the business, the work you need and your intended launch. We will reply with availability and a useful next step.