Customer discovery, decision workshops and research synthesis.
Customer discovery
Interviews that explore how people work, what gets in their way and the alternatives they already use.
Decision workshops
Bring competing perspectives into one room, make the assumptions visible and agree what needs to be tested.
Research synthesis
A clear account of the patterns, uncertainties and implications, with working notes your team can return to.
A good question changes what you notice.
What people say, what they do and what the organisation assumes can be three different things. We bring those differences into view and connect the evidence with the decision your team needs to make.
From an assumption to something you can examine
The research stays close to its purpose.
01
Frame the uncertainty
Agree the decision, the people we need to learn from and the assumptions worth testing.
02
Listen and make sense
Research conversations and working material are synthesised into patterns, differences and open questions.
03
Bring the evidence into the room
A concise account of the findings supports a facilitated discussion about what happens next.
Inside the research notebook
Working observations, conversations and the process of making sense.
Client perspectives
Feedback about our work and communication.
What stood out: research findings tied to a decision rather than a pile of observations.
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What does your team need to understand?
Start with the decision that better evidence would help you make.
Send a research outline
Include the audience, the question and how the findings will be used.
Discovery & research
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